A plea for our planet, a nudge from the UK could set something magnificent off


Every day 16 MILLION plastic bottles go un-recycled in the UK, choking our rivers and suffocating the ocean. Now a revolutionary plan to solve this is on the table but industry is fighting back. There’s no time to waste: every minute another 10,000 bottles go un-recycled, and the public consultation ends in days! Let’s make sure the Minister can’t back down:


Dear friends,

Every day 16 MILLION plastic bottles go un-recycled in the UK.

It’s a plague of plastic that’s choking our rivers and suffocating the ocean — it’s even in our drinking water! But finally there’s hope.

The Environment Secretary is considering a revolutionary plan to give people a financial incentive to recycle. It’s a complete no-brainer, but industry lobbyists and even supermarkets are fighting back, hard — and the extended consultation closes in 4 days!

To drown them out we need a tidal wave of public support to flood the consultation — click to add your name and then share this with everyone, we’re making our submission in 4 days:

Secretary Gove: End the Plastic Plague Now!

The plan is super simple: a small deposit is paid with every plastic bottle, which you get back when you recycle the bottle. In places like Germany and Denmark this same plan has taken recycling rates to over 90%.

More recycling means new plastic production would plummet. We’d use less oil, our beaches, birds, and brooks could breath again, AND our councils would actually save money from lower garbage collection and landfill costs. Complete no-brainer.

There’s no time to waste — every minute another 10,000 bottles go un-recycled. With only 4 days left, let’s make sure the Minister can’t back down now. Add your name and then tell everyone:

Secretary Gove: End the Plastic Plague Now!

In the wild, a single plastic bottle can take 450 years to break down. Winning this would be a victory felt for centuries. Our great, great, great, great grandchildren will walk on their beaches, birds circling overhead as the waves roll in, smiling back at us. Let’s make this happen now, for us, for them, and for our world.

With hope and determination,

Mike, Fatima, Meredith, Spyro, Antonia and the whole team at Avaaz

More information:

Plastic bottle deposit return scheme could save England’s councils £35m a year (The Guardian)


Supermarkets’ secret bid to block plastic bottle deposit scheme: Bosses set out opposition to plans to make firms recycle more (Daily Mail)


Michael Gove suggests plastic bottle deposit scheme (BBC)


We are all choking on plastic pollution — it’s time for the UK to act (The Telegraph)


Sir David Attenborough Calls For Action Against Plastic Pollution (Futurism)



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